Hootsuite: Social Media Marketing and Management Tool

free subscrition for 3 months

See risk, prove impact, and spot opportunity

Schedule, engage, monitor, and analyze social media posts so you know exactly what’s driving revenue.
Plus, protect your brand with world-class social listening.

Safeguard your brand’s reputation

Stay one step ahead of negativity and misinformation with real-time mention alerts, sentiment tracking, and predictive crisis monitoring. Track mentions across 30+ social media networks, 300+ review sites, and 150+ million websites.

Prove your social media ROI

Track hundreds of social media metrics and grow faster on social with custom reports and report templates, industry and competitor benchmarking, report scheduling and exporting, paid and organic performance reporting, and more.

Just dropped: 2026 Social Media Trend Report

The top social media trends for 2026

Snapshot: What you can expect from social this year

• The chaos culture trend: Gen Alpha is shaping new content norms
• The work-life balance trend: A key content pillar for Millennials and Gen Z
• The nostalgic remix trend: ‘70s and ‘80s throwbacks connect with the highest spending generation
• The cozy aesthetic trend: Frugal optimism and slow living are taking on overstimulation
• The micro-drama trend: Social-first series and content clipping reshape digital entertainment
  

• The micro-behavior trend: Algorithms are gaining nuance
• The analytics trend: Creative pattern analytics are driving rapid experimentation  
• The rapid-response trend: Fastvertising is disrupting the content calendar
• The authenticity trend: Human-made authenticity wins, but AI tools are table stakes
• The AI-native trend: AI anxiety faces off against AI-native social platforms
  

• The performance trend for partnerships: Creator relationships are shifting to focus on ROI
• The humanizing brands trend: Brands are adopting a creator mindset
• The employee advocacy trend: Employee involvement extends reach while bolstering authenticity
  

• The social intelligence trend: Social is becoming a first-party data and research engine
• The side quest trend: Identities are becoming fragmented across social apps
• The creativity trend: LinkedIn enters its creative era, while Substack evolves into a truly social platform
• The search-first trend: Social media content must adapt to multi-modal discovery